SAB goes free-to-air in UK
Comedy Channel, SAB TV, is endeavouring to capture and maintain a similar position in the international market. SAB TV was launched as a part of the View Asia pack on Sky-DTH platform and is now available Free to Air on both DTH and DTT platform. Digital terrestrial television in the United Kingdom encompasses over 100 television, radio and interactive services broadcast via the UK's terrestrial television network and receivable with a standard television aerial. This makes SAB the south Asian channel with the highest distribution.
The development can only help SAB TV to reach even greater heights as it offers Indian advertiser the chance to reach even larger audiences. Said Jenish Shah, AVP International Sales, Primetime International (who have been representing SEN for their international ad-sales in India for over a decade), ”This development makes SAB TVs distribution even higher than the current market leader in the South asian channel space. We are pleased that it will help us to provide better visibility to our advertisers.”
Talking about Sony’s aggressive stance in increasing distribution, SEN’s European Business Head, Tony Lit said “We are excited to announce the launch of SONY SAB on Freesat, the fastest growing TV platform in the UK, as it allows our viewers even more ways to access the award winning comedy channel,”
Echoing the thought Tanmay Srivastava, Assistant Vice President, International Sales, Sony said, “Our endeavour is to reach out to our South Asian audience by offering wholesome family entertainment & SAB with its comic & light hearted content provides the same.
SAB is now also rated on BARB (Broadcaster’s Audience Research Board) which is the official ratings agency for UK television audiences
With SAB TV light hearted content it has always created an enjoyable family viewing experience. With a large part of UKs NRI audiences belonging to the Punjabi-Gujarati demographic they are likely to enjoy SAB’s quirky shows such as Taraak Mehta ka Oolta Chasma, Chidiyaghar, R K Laxman Ki Duniya etc.
SAB TV is available Free to Air on BskyB, Freesat and Freeview in the UK.