Sabeer Ahluwalia joins BBC Good Food India as COO

BBC GoodFood India has strengthened its top-level management by appointing Sabeer Ahluwalia to spice up the luxury quotient and consolidate their presence in Print, Digital, TV, Social Media and Events.

Sabeer is presently the Chief Operating Officer of the BBC Good Food INDIA, the most powerful and trusted food media brand in the world.

His 13 years of association in the capacity of Brand & Corporate Business Head representing top global luxury brands like Mercedes-Benz, Porsche, Audi & Ducati with diversified industry exposure in luxury, media, telecom, sports & entertainment exposed him to network and learn from the crème- de-la-crème of the society and helped him to augment, maintain & nurture over 1000+ Top Corporate, Ultra HNI’s, Media Moguls, Advertising Gurus, Hoteliers, Illustrious Personalities, Diplomats and bureaucratic relations.

Sabeer has an expertise in engaging multiple luxury brands and creating an IP through adrenaline-pumping dynamic and powerful brands. He knows the art of making the perfect blend of the entire marketing cocktail of luxury, fashion, gourmet, speed and energy – cars, bikes, the partners, the publicity, the actual event, the glitz and glamour, the way he envisage it, is like a perfect sangria; colorful and very delicious – one that leaves a memorable after-taste.

During his stint with ISW Motor Sports – Country’s biggest drag racing company, he was responsible for managing some of the most distinguished super car brands such as: Ferrari, Lamborghini, Aston Martin, Rolls Royce, Maserati, Mini Cooper, Mercedes-Benz AMG, Audi, BMW, Mustang, AMG, Land Rover and among super bikes: Harley Davidson, Triumph, Indian Motorcycle, Kawasaki, Suzuki, Polaris, KTM. Sabeer was instrumental in bringing 11 times Drag race world champion, Rickey Gadson on board, unarguably the best in the field.

During his stint with Quantum Gabriel he was responsible for procuring projects from the international market and successfully executed over 300+ short animated films. QG has developed 11000+ minutes of animated content under his leadership and caters to Indian and International Clients across: US, UK, Europe & Middle East & North African Countries. Produced no less than 100 animated and motion graphic TV commercials for New York 1 channel, Zee TV, Sony TV, TV Asia, WNBC 63 and CNBC.

He is regular in giving talks in prestigious management, medical and engineering colleges. To name some major ones are IIM Calcutta, Calcutta Medical College, Indian Institute of Engineering and Technology and many more. Sabeer is closely associated with ICC’s Young Leaders Forum, Expat Club of Calcutta & Beyond Bengal.

As his Corporate Social responsibility he is working closely with Rising Bengal, Astha, Ummeed and other NGO’s on various social, welfare and industry projects and struggling hard to facilitate the infrastructure of Government Hospitals through corporate branding, eradication of commission system in various pathological labs and actively planning and executing with food wastage policy.

Speaking on his appointment, Sabeer said, "Coming on board at BBC Good Food India is an exciting prospect for me. Going forward, we are working towards bringing an exciting an iconic brand to the Indian sub-continent in the B2B luxury space catering to the hospitality industry (F&B). Our aim is to give clients a valuable return on their investments with content spread strategically across all mediums, be it Print, Digital, TV, Social Media and Events. On a personal front, working with Shafquat and the talented Indian team to create new IPs and to consolidate BBC Good Food India’s position presents not only an exciting opportunity but the prospect of exponential learning."

Shafquat Ali, CEO & Editor-in-Chief, BBC GoodFood India & CEO & Editor-in-Chief, FoodFood Awards said, "BBC GoodFood India has grown from strength to strength with a record rise in readership, unique visitors and engagement in just one year. One of the strong pillars of this property is that it has a lot of potential in the luxury B2B Segment. With the perfect blend of International and Indian content, we are a market leader in this luxury space.

We have had a tremendous response for the FoodFood Awards and Summit 2018. BBC Good Food India Magazine is the proud media partner for the same.

With the appointment of Sabeer, we are gearing up to create new IPs that could bolster our portfolio, spice up the luxury quotient and shore up the bottom line and best in class events for our valued clients."