Saffola Arise launches basmati gold rice

Saffola Arise, the trusted rice brand from the house of Marico, brings to you its premium Basmati Rice brand, Saffola Arise Basmati Gold. Now, let your family indulge in your delicious and rich Basmati rice preparations without hesitation as the 100% Natural and pure goodness of Saffola Arise Basmati Gold promises to nurture their health.

Saffola Arise Basmati Gold contains the delectable aroma and classic Basmati tastes of the of Punjab, Haryana and Himalayan regions of Uttaranchal and Himachal Pradesh. Being aged with bran and husk, they are certified by University of Sydney for their lower glycemic index value and high nutritional content. The end result is a perfect balance that promises your family alluring taste, and promises you their good health.

What's more, the product's new packaging comes with a transparent window that lets you check the length and appearance of the rice.