Saffola FITTIFY launches ‘Health Ko Rakho FIT-FIT-FITTIFY’ campaign

Marico’s flagship gourmet brand, Saffola FITTIFY, announced the enigmatic Bollywood actress Janhvi Kapoor as the new face of the brand for their healthy Peanut Butters and The Perfekt Gummies with the latest ‘Health Ko Rakho FIT-FIT-FITTIFY’ campaign. Through this campaign, the brand aims to inspire consumers to opt for healthier alternatives to lead a holistic and wholesome life. Furthermore, Janhvi will be an integral voice for FITTIFY’s vision to connect with a larger audience base and encourage more people to maintain a healthy lifestyle.

The digital campaign film showcases Janhvi Kapoor grooving to the tune of ‘FIT-FIT-FITTIFY and shares that the Saffola FITTIFY Peanut Butter is the secret to her healthy cravings. She demonstrates how the product is power packed with the goodness of high protein and high fibre in a tasty & delicious way. Furthermore, it has no trans-fat, and is available in seven delicious variants, thereby compelling the audience - Ab Health Ko Rakho FIT-FIT-FITTIFY!

On the launch of the campaign, Sanjay Mishra, COO-India & CEO - New Business, Marico India said, “We are delighted to welcome Janhvi Kapoor to the Saffola FITTIFY family. Being an advocate of fitness and healthy lifestyle, Janhvi perfectly resonates with FITTIFY’s core values and ambition to fortify a sustainable and accessible nutrition journey for consumers. Together, we are optimistic to ignite a revolution of health consciousness for a better, stronger, healthier tomorrow!”

Marico Limited is an Indian multinational consumer goods company, providing consumer products and services in the areas of health, beauty, and wellness. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care such as Parachute, Saffola, Hair & Care, Parachute Advanced, Nihar Naturals, and Mediker.

Sharing her thoughts on the announcement, brand ambassador Janhvi Kapoor said, “I am ecstatic to embark on this new journey with Saffola FITTIFY to encourage everyone to prioritize fitness and nutrition. Being a fitness enthusiast and a true foodie, both trust and taste are very important for me. Saffola is a brand which is trusted by millions of Indians & I love that Saffola FITTIFY Peanut Butters & Saffola FITTIFY The Perfekt Gummies offer an array of products that are enriched with nutritional ingredients which also taste great. Through this association, I look forward to inspiring more people to lead a healthier lifestyle.”

Launched by one of the leading FMCG groups, Marico’s Saffola FITTIFY is here to shake up the functional foods category with their unique product portfolios. Created with an aim to curate the best nutrition and wellness superfoods formulated by nutritionists, the brand offers an array of healthy alternatives which ensures your daily nutritional requirements and keeps you FITTI-FIED. The healthy peanut butter range launched earlier this year in April, was much loved by the consumers and with the trust they have in Saffola’s legacy and product offerings, the product turned out to be a category hero within few months of its launch over marketplaces like Flipkart, Amazon, Big Basket, Swiggy Instamart, etc. and its own d2c website www.fittify.in. Enriched with the goodness of health boosters like high Protein, Fiber, Omega-3 and more,

the Saffola FITTIFY Peanut Butters come in 7 variants ranging from Omega 3, Whey Protein, Unsweetened, Dark Chocolate flavored to Vegan options both in Extra Crunchy as well as Super Creamy form for every individual’s taste and preference. Another category star, the Saffola FITTIFY The Perfekt Gummies possess the entire range of gummies making supplements a tasty option and giving ingredient-led health benefits to everyone. These super ingredients, which are high in Biotin as well as vitamins A, C, E, and Zinc are ideal supplements to get your daily dose of nutrients.