Sagnik Ghosh to be Business Head of Life OK

Sagnik Ghosh, Senior Vice President and Head of Network Brand & Marketing Strategy at Star India, is all set to take on the role of Business Head of Life OK following Nikhil Madhok’s exit from the channel in October this year. 

Sources close to the development have confirmed the news to Adgully. 

Ghosh had joined Star India in October 2015 as Senior Vice President & Head of Marketing for Star Plus. Prior to this, he was associated with Axis Bank, where his profile included managing brand & strategy, digital marketing, branch marketing as well as the marketing communication function for Axis Bank and some of its subsidiary companies. 

With an industry experience of 15 years in marketing communications, strategic planning, brand building, and consumer insight, Ghosh believes that no two days should be the same. He has extensive marketing experience on the client side as well as strategic brand planning experience on creative agency side.

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