Sahara Media hires Alok Nair as Chief Commercial Officer; plans structural revamp

Alok Nair has been announced as the new Chief Commercial Officer by the Sahara Media Group which as a part of essential internal strategic and structural reinforcements encompassing content, technology, branding and distribution. The network includes myriad news channels under its domain, including entities like national and regional electronic news channels and multi lingual newspapers.

Nair will be essentially working on developing an effective commercial strategy for the media network. Nair holds an extensive experience of two decades in the field of media broadcasting with eminent companies like Bennett, Coleman & Co, Network 18 and Bloomberg TV India.

On Nair’s appointment and internal changes being brought about in the group, Arup Ghosh, CEO and Editor-in-Chief, Sahara Media Group, commented that, "Sahara Media group is one of the biggest full play media house in the country that cater to regional & national audiences through all mediums - Print, Digital & Broadcast. The group has always remained an Indian hallmark in terms of its technological investments and has one of the widest news gathering or dissemination network. With changes emerging in the entire space of news gathering, dissemination, analysis, presentation and consumption, we are on the path of reinventing ourselves and reclaiming the position, which we deserve, based on our intrinsic strengths. The last few months we have been focusing on content revamp and very soon our viewers will see an energized sharp product. Shri Alok Nair has joined the team and will work on evolving a robust sales and marketing strategy plus contribute towards creation of a robust marketing and branding strategy. We welcome Shri Alok Nair on board and are sure that his experience and skills will help us in achieving our goals.”

Abhijit Sarkar, guardian, Sahara Media Group, also commented on the company revamp and said, “There is an evident change in media consumption habits, which needs to be understood, apprehended and calibrated to. We are confident that the current strategic changes undertaken the present team at Sahara Media Group will help in better leveraging the depth of our network along with notching up scales to current and future requirements of the viewers.”