Sahara Samay gets a makeover

The Hindi news channel Sahara Samay from Sahara India Pariwar has got a facelift as Samay Mumbai. In the new avatar the Sahara name has been dropped but the logo of the of the channel has been retained.

The channel's new identity is being launched in phases. The first phase was launched this year in January. With the new look and feel the presentation of the newsroom has been changed as well.

After the successful launch of the first phase, the channel has launched the second phase of the campaign. To mark this new phase - the channel has launched 22 new shows. According to the reports, all the new shows launched will be based on genres -lifestyle health and fitness and will be hosted by celebrities.