Saikat Dutta joins Patanjali Media as COO
Saikat Dutta has officially joined Patanjali Media as COO. Saikat updated about his new role on his LinkedIn account.
Dutta is an expert in Media Ad sales and has over 22 years of experience. Prior to joining Patanjali he has worked with various renowned media and news companies. In 2020 he joined TV Today Network National Head Sales for ISHQ FM and Aaj Tak HD. Later in July 2022 he was elevated to National Head Sales for Aaj Tak HD and Good News Today (GNT).
Before joining TV Today he was working with Sun TV Network Limited for over three years as General Manager- Cluster Head GEC channels (North & East). Wherein he was responsible for generating 250cr+ ad revenue from north & eastern market of India for Sun Network GEC channels - Sun TV, Gemini TV, Surya TV & Udaya TV.
In 2014 Saikat was working with India TV as Vice President Sales (North & East). He was responsible for generating advertising revenue for India TV news for North & Eastern India Market.
He has also been associated with Zee Entertainment Enterprises Ltd, ABP Group and Star Tv.