Saina Nehwal invests in Soothe Healthcare Personal Care
Soothe Healthcare today announced Saina Nehwal, the World’s No 1 Badminton Champion’s strategic investment in the company’s personal care business. Saina, who is the brand ambassador for Soothe Healthcare’s Paree™ sanitary pads, has further reinforced her confidence and commitment in the brand and has taken on the role of a key investor in the business. With this investment, Saina takes a center court position to play a meaningful role in Make In India, Girl Child and Swach Bharat’ initiatives being propelled by the government.
Soothe Healthcare is a young company co-founded by an iconic wall street investor and professionals who have held leadership roles in leading multinational companies in India and abroad.. The company manufactures Paree™ sanitary pads in a fully automated, high capacity manufacturing unit in Greater Noida, which holds the highest quality certifications in India and abroad.
On making the investment, Saina Nehwal said, “I am delighted to have been associated with the brand and even more elated to strengthen my relationship with the company. A sanitary pad is a high social-impact product and Paree combines quality and affordability, thereby revolutionising the personal hygiene segment in women's personal care in India. Paree has the potential of reaching every household in India and this is what sets the brand apart. It is about time that we recognize the heroes of the manufacturing industry contributing significantly to the Make in India campaign and to the society at large.”
Sahil Dharia, CEO, Soothe Healthcare elaborates that “We are excited to have Saina Nehwal as our brand ambassador and a strategic investor now, for Soothe’s Paree. Funding received will be directed for expansion of business and branding initiatives. Soothe Healthcare is committed to taking a leading position for affordable consumer healthcare products. Over & above earning potential, we also aim to create high social impact in society and our efforts were recognized by the ‘Spirit of Manufacturing’ award that the company won last year. Saina’s association will further help the company achieve these goals as she is a role model for young aspiring girls and women, and connects very well with them.”
Recently, the company secured an undisclosed amount in funding from Anil Gupta, Ex President Reliance, who was also previously involved with the company as it’s advisor before eventually seeing the opportunity & investing himself. The company will use the money to accelerate marketing and branding activities, for brand Paree. As per estimates, the sanitary pads market is expected to grow 5 times to Rs 21,000 crores in India by 2025. Paree™ targets 165 million girls between the age group of 10-24 years in India. Paree™ sanitary pads are a top quality hygiene product positioned at the middle of the market with a goal to become a household brand within the next 5 years. The Paree brand of sanitary napkins is sold through select retail & e-commerce touch points across India.