Saina Nehwal signs a two year deal with IOS Sports & Entertainment

Following Badminton Star Saina Nehwal’s historic silver medal winning performance in the recently concluded Badminton World Championship in Jakarta and regaining World Number 1 spot today, IOS Sports & Entertainment, India’s leading sports management group has entered into a two year exclusive management deal with the shuttler.

IOS will target around 25 crore over two years depending upon her performance in Rio Olympics and her stability to maintain World Number 1 ranking.

The announcement comes just after Saina won the first ever historic silver medal in the Badminton World Championship at Jakarta.

Following this deal, IOS will manage Olympic medalist Saina’s endorsements, appearances, brand profiling, patents, licensing and digital rights, images, visibility on social networking sites.

Speaking on this association, Saina Nehwal said “I have been performing well in the international circuit but at the same time I was looking for a sports management group that could manage my overall brand portfolio and logistics plus commercial activities in the best professional way. I am really convinced in the manner in which IOS has built MC Mary Kom a big brand in the industry and that was the major reason I decided to join hands with IOS”.

“I am confident that IOS, a company that is in the best possible position to help me achieve my business goals and maximize the value of my brand” said Saina Nehwal.

On welcoming Saina Nehwal to IOS family, Mr. Neerav Tomar, MD & CEO IOS Sports & Entertainment said “I would like to congratulate Saina for making the nation proud by winning historic silver medal in the World Championship and regaining the world number 1 spot. We are pleased to welcome another top women sportsperson of the world into the IOS family”.

“Saina is an achiever. At such a young age, she inspires millions of youngsters in the country and has become a national icon. She is superbly talented player and world class competitor who demonstrates a very strong character through her passion and commitment to her game. I believe she has the ability to translate those qualities into achieving great success working with global brands in the marketplace” added Mr. Tomar.

The 25 year old reigning Indian national champion has 23 international titles to her credit as of now and will be a promising prospect for the country at the 2016 Rio Olympics.

Cricketer Suresh Raina, Olympic medallists Mary Kom, Sushil Kumar and Vijender Singh are country’s top sportspersons who are also exclusively managed by IOS.

An established player in the sports marketing industry in India, IOS specializes in Marketing Consulting, Event Management, Film Branding, Talent Management, Sports Infrastructure, Rights Management, Outdoor Advertising and PR & Media.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing