Sakal gets Aurangabad to wake up and fight
The initiative was driven through Sakal's editorial that has been hawkish in following the city's various lacunae and also by print advertisements urging the citizens to come out and raise their voices.
The enthusiastic and spontaneous participation by the people of Aurangabad again proved the power of the brand Sakal. In an era, that believes connecting people can only be done through freebies and gifts, this unique initiative from Sakal showed that with correct intention and strong values you can still reach out to your readers.
It also spoke volumes about how Aurangabad still looks up to Sakal for bringing out their concern and as a platform for voicing their opinion. It further went on to establish the connect Sakal shares with the citizens of the city and the trust the city have on the newspaper.
Even with coming of newer players in the field and high decibel campaigns from the old and the new, Sakal is still the newspaper that captures peoples mind when it comes to raising the voice on behalf of them.