Sakal Media Group, Amazon in exclusive partnership for festive season
Sakal Media Group has signed an exclusive agreement with Amazon.in, which will help the Group expand their readership base through the world. Subscription-based purchase can be made exclusively through Amazon.in and also Sakal Publication’s website.
The regional languages press in India has an age-old tradition of publishing special issues during the festive season. Leading Marathi publishers have brought out Divali Ank for over a century and Sakal has been an important leader of this tradition. Sakal Publications publishes a total of 19 Diwali issues across Maharashtra, which include 6 major offerings – Shabdadeep, Saptahik Sakal, Agrowon, Tanishka, Premier and Sarkarnama.
Commenting on the partnership, Pradeep Dwivedi, CEO, Sakal Media Group, said, “Digital media is a large driver of change. And through this festival period, we are exploring how the emerging potential of e-commerce can be utilised to expand the reach of Diwali Ank, which has been traditionally limited to our readers that we can reach through traditional channels. Through this exclusive deal with a giant like Amazon, we will be able to reach out to Marathi readers across India and the world. The idea is also about disseminating good people stories and this opens scope to look at podcasts and other digital formats which we would like to explore.”
Emphasising from the reach point of view for advertisers, Dwivedi added, “The advertisers and the media buying agencies recognise the kind of evolved relationship we have with our readers in Maharashtra and beyond. This partnership on our offerings further widens our reach and opens up doors to promote products and the brands in wider geographies.”