Sakal Media Group appoints Kajal Malik to head Brand solutions cell

Kajal Malik with 18 years of work experience which includes Strategic planning , media buying, involvement with brand and media researches spanning across varied categories like FMCGs (with ITC,Nestle, Dabur, Hamdard), Consumer Durables , Automobiles, Telecom etc is joining Sakal Media Group to head Brand Solutions. Her last assignment was with LMG to head the planning business of ITC foods.

Kajal's belief is that "Today's fragmented market is driving most advertisers to find customized solutions to connect best with their consumers. This drive serves as an exciting opportunity to create brand window beyond the obvious. Sakal with its multimedia offering is a great platform to deliver in one of the most critical market ' Maharashtra.It bring forth a creative media solution for various advertisers which I always enjoy being part of"

Sakal has been a pioneer in commercial events. They conduct more than 300 + events in a year across genres and geographies. They have clubs for Women - "Madhurangan", Kids ' "Young Buzz".

LS Krishnan, Business Head adds " Sakal Media Group with its depth and width of media platforms coupled with its understanding of consumers in Maharashtra is in a unique position to deliver customized solutions to brands. We have unique platforms to tap various TG be it Kids, Women, Youth to the other end of rural spectrum with "Agrowon" (the only agricultural daily in the country). We feel the potential has been hitherto underutilized by brands and therefore the decision to set up " Brand Solutions Cell" which would clearly understand the brand task and then create media opportunities from within the Sakal media group offering and at times beyond.

Abhijit Pawar, MD Sakal Media Group says " I believe Kajal with her expertise and ability will bring to life multiple opportunities for brands to engage with consumers in Maharashtra. Sakal is a credible paper and the association will deliver sustainable value for the brand. Sakal in the last 2 years has become the fastest growing Marathi paper. We would like Sakal to be a bridge between brands and consumers in Maharashtra"