Sakal's Pune edition launches "Posiview' a new financial supplement
The supplement will be targeted towards mainly working adults in the age group of 35-55 years and will also contain special content for the youth between 25-35 years who are at their prime.
This is perhaps the only financial supplement in regional languages which demystifies some of the myths associated with high-risk-high-gain investment opportunities. The expert panel of "Posiview' will guide the investors to invest wisely and reap high returns on investment. The panel has extensive experience in finance, banking and allied industries.
Abhijit Pawar, MD of Sakal Media Group says, "When we conceived this product, we decided it will act at three levels: 1) action enabler- which helps the reader take an informed decision,2) ready reckoner- will become a reference material worth preserving and 3) a trusted partner- will directly present opportunities for investments". He further adds that, "Posiview will be an ideal platform for communicating with this focused audience about banking, loans, mutual funds, fixed deposits, shares, insurances and anything that clearly falls under Earning, Saving or Spending".
The supplement is strong on visual and its compelling graphics make it easy to read. The supplement will soon roll out to other parts of Maharashtra and it has planned some on ground activities and readers' engagement programmes as a part of its promotion plan.