Salesforce.com Unveils New Radian6 Social Marketing Cloud

Salesforce.com [NYSE: CRM], the enterprise cloud computing (https://www.salesforce.com/cloudcomputing/)company, today unveiled the Radian6 Social Marketing Cloud. The Radian6 Social Marketing Cloud extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites. Together these innovations will let companies turn millions of social conversations about their products, brand and industry into dynamic engagements that strengthen customer relationships.

Comments on the News:

¢ "Social media is the single biggest change in marketing in the last decade. Social enterprises recognize that social media provides real-time opportunities to delight customers and prospects. The Radian6 Social Marketing Cloud will enable every company to be at the forefront of this exciting industry shift," said Marcel LeBrun, SVP and GM for Salesforce Radian6.

¢ "GNC's social enterprise vision is to delight customers all along their journey to adopting a healthy lifestyle," said Chris James, director of social media, GNC. "The Social Marketing Cloud allows us to engage with consumers on a completely new level and create relationships long before a customer walks into a GNC store."

The Radian6 Social Marketing Cloud - Marketing for the Social Enterprise

¢ Social Websites: Empowering Marketers to Move at the Speed of Social - Siteforce empowers marketing organizations to move at the speed of social and quickly and easily build socially rich websites to engage with customers and prospects. Using a powerful drag and drop studio, marketers can build, edit and publish pixel perfect websites, without any help from IT. Siteforce uses a powerful and flexible content management system, allowing companies to better engage with customers and prospects by adding social features like Twitter streams, Facebook likes and more.