Salt Digital and Bertolli make the perfect dressing

Salt Digital, part of Salt Brand Solutions, has won the mandate for Bertolli, the World's No. 1 olive oil*.

Bertolli, which has grown into an international brand of Italian and Mediterranean food, originated and is the global market leader in olive oil. The business is owned by the Deoleo Group, Spain’s second-largest food group.

Salt Digital will be responsible for putting together the perfect recipe for engagement and conversations between Bertolli and its consumers across various online and social media platforms.

“It’s an interesting time for Bertolli to enter the market in India. Our cuisine is going through a transformation with a lot of openness towards international flavours and influences. Cold cuts and salads share table space with hot baingan bharta and aloo tikkis! We look forward to creating engaging food conversations and bringing alive the promise of the world leader, Bertolli,” said Rizwan Burji, Business Head, Salt Digital.

Riddhi Kapoor, Brand Manager, Bertolli, added, “Our oil comes from the best quality olives in the Mediterranean region and we are confident our consumers will appreciate the difference. We think Salt mixes very well with us and are keen to create a beneficial long-term association with Salt Digital.”