Samer Shoueiry steps down as CDO of Publicis Communications

Samer Shoueiry has stepped down from his position as Chief Digital Officer at Publicis Communications ME to begin his next chapter.

He has more than two decades of professional and academic experience in business, design and innovation. He worked as the regional digital director of innovation and strategy followed by as the executive head of digital and social marketing. Moving ahead, he went on to take the responsibility as the CEO of Publicis Communications UAE before reassuming his role as a chief digital officer to strengthen Groupe’s digital transformation and accelerate data-driven creativity.

Bassel Kakish, CEO at Publicis Groupe, ME&T, said: “I would like to thank Samer for his time at Publicis Groupe. He has played a central role in the digital transformation of agency and client experiences. His efforts to align the Groupe’s business transformation and innovation have strongly contributed to the robust digital foundation we have today. On behalf of everyone, I wish him the best of luck in future endeavours.”

Kakish, while working at Publicis Communications ME, had regional remit across Leo Burnett, Saatchi & Saatchi, Publicis and all the Groupe’s agencies, where he oversaw the development and integration of offices and capabilities in the ME. Additionally, he is also a founding member of the Lebanese Chapter of the Internet Society ISOC and a member to-be of the International Academy of Digital Arts and Sciences.

Samer Shoueiry, Chief Digital Officer at Publicis Communications ME, said: “Publicis has embedded digital at the heart of everything we do, and I would like to thank the agency for giving me the opportunity to expand and scale its digital transformation agenda. It has been a privilege to be part of the company for over a decade and work towards building more synergies between Groupe’s strategies, and to further developing opportunities with clients across the region. I have great faith in Publicis and its innovative technology, and more so in the incredible talent, professionalism, and dedication of my colleagues, which I trust will continue to propel the Groupe to even further success.”

Samer Shoueiry, Chief Digital Officer at Publicis Communications ME, said: “Publicis has embedded digital at the heart of everything we do, and I would like to thank the agency for giving me the opportunity to expand and scale its digital transformation agenda. It has been a privilege to be part of the company for over a decade and work towards building more synergies between the Groupe’s strategies, and to further develop opportunities with clients across the region. I have great faith in Publicis and its innovative technology, and more so in the incredible talent, professionalism, and dedication of my colleagues, which I trust will continue to propel the Groupe to even further success.”