banner image banner image

Samsonite introduces the largest bag in India - The American Tourister larger than life bag

To promote the new range of trendy, super stylish Cube Pop bags, Samsonite India Private Limited decided to do something innovative in Mumbai. They set up a larger than life- (14-feet high) Pink Cube Pop bag at Oberoi Mall, Goregaon (West). The installation will be present at the fashionable mall from 28th April to 10th May, 2015. Promotions of the activity are being done via the social media channels of American Tourister India and Oberoi Mall. What’s exciting with the installation is that the people who visit the installation are also let into the bag, click selfies and post it on their social network (tagging American Tourister India’s page) to win exciting prizes! Everyone, please visit the Oberoi Mall till the 10th May 2015 and who knows, you could win limited edition cube pop from American Tourister!, amongst many other goodies.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing