Samsung advances Smarter Life concept; Seeks No. 1 Position in SW Asia

Celebrating its growing success in Southwest Asia, Samsung Electronics today outlined its regional strategy and 2011 product portfolio at the inaugural Southwest Asia Regional Forum. Innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology, combined with plans for developing Samsung's regional market presence, were laid out in the context of Samsung's unifying principle - the Smarter Life.

Before a crowd of media and partners, JS Shin, president of Samsung Electronics Southwest Asia, defined the pillars of Samsung's Smarter Life philosophy: Smart Design, Smart Experiences and Smart Connections.

In 2010, Samsung achieved a remarkable 60 percent growth rate in Southwest Asia operations ($3.5 billion U.S.), contributing to the company's US$135.8 billion in global revenues - the most successful in Samsung's history. As the current No. 1 provider of LED and LCD televisions in the region, Samsung is challenging the lead position in vital categories such as mobile phones, frost-free refrigerators, air conditioners and washing machines.

"This is a region of tremendous growth and potential for Samsung Electronics," Shin said. "We have the potential to reach No. 1 market share in numerous categories while strengthening our partner and channel relationships, particularly in a country like India where markets are maturing and the potential for growth is unlimited."

As the television becomes the centerpiece of technology in the living room, Samsung aims to strengthen and simplify its product features to create a connected, intuitive TV experience that entertains consumers. Samsung's new narrow bezel design, flagship LED TV Series and its new Smart Hub feature employed across 2011 LED TV and Blu-ray products seamlessly accomplish this.

Samsung has re-designed the TV screen by slimming down the bezel to 0.2 inches in its flagship LED televisions - the Samsung D8000 and D7000 LED TV. The D8000 Plasma Series features Samsung's Plasma+1 design, virtually eliminating the traditional TV frame with Samsung's ultra-narrow bezel, which provides extra screen size without increasing the outside dimensions of the set. The Samsung D8000 Plasma Series has 51 and 64-inches of viewable screen size.

In addition to superior design features, Samsung has incorporated advanced Smart TV features to enhance consumers' entertainment. Samsung's Smart Hub is a simple menu system used to connect, discover and enjoy a wide range of content. Users can easily search for movies, shows and videos via online services and across connected devices, browse the Web from their TVs and access a wide variety of apps from Samsung Apps, the world's first application store for the television. Samsung"s 2011 TVs premium series”above LED D5500 series and PDP D6900 - will offer Smart TV features.