Samsung India’s most viewed advertiser in 2017: Vidooly Digital Video Report
As per Vidooly “Digital video advertisers landscape India” report ,Samsung was India’s most viewed advertiser in 2017 on Youtube. Samsung’s top ad campaigns garnered 374.61 M views while Lakme took the second spot with 95.59 M views across its top ad campaigns.
With a user base of over 400+ million in India,Youtube is the biggest platform for video content. Everyday across Youtube, Vidooly tracks data from over 500 million videos globally. In order to prepare the report, Vidooly tracked anonymous viewership habits of 400 million plus viewers between the ages of 18 - 65 on Youtube in 2017. Vidooly also tracked the top 40 most viewed and advertised brands in India across the categories of FMCG, Telecom, Consumer technology, Banking, Auto and more.
The report was launched at India’s largest video convention, Vdonxt Asia by Vidooly and Siddharth Banerjee, EVP Marketing at Vodafone India.
Subrat Kar, CEO and co-founder of Vidooly said “Digital video has now become a key marketing channel for advertisers and brands. Earlier traditional and legacy brands used to easily overpower smaller brands with their marketing spends. However, with digital video we have noticed that even smaller brands can outpace larger brands if the content is engaging. We foresee that in the next 3 years, digital video spending globally will overtake television ad spending as more and more people resort to cord cutting and switch to online video platforms”
Most Viewed Advertisers in India on Youtube in 2017
|
Brand |
Viewership across Top Campaigns(in millions) |
|
Samsung |
374.61 |
|
Lakme |
95.59 |
|
ICICI Bank |
78.85 |
|
Dove |
65.71 |
|
Hero |
58.44 |
|
Xiaomi |
55.41 |
|
Myntra |
52.47 |
|
Ford |
47.24 |
|
OPPO |
47.03 |
|
Johnson’s Baby |
44.46 |
Top technology advertisers in India
|
Brand |
Viewership across Top Campaigns(in millions) |
|
Samsung |
374.61 |
|
Xiaomi |
55.41 |
|
Oppo |
47.03 |
|
LG |
41.37 |
|
Oneplus |
39.30 |
|
Lenovo |
31.23 |
|
Motorola |
19.62 |
Top ecommerce advertisers in India
|
Brand |
Views across Top Campaigns(in millions) |
|
Myntra |
52.47 |
|
Amazon |
32.91 |
|
Paytm |
23.64 |
|
AJIO |
21.22 |
TOP TRENDS FROM THE REPORT
-
State Bank of India is the only top public sector enterprise advertiser in the list with 36.03 million views across its top ad campaigns on Youtube
-
American Food Giant Kelloggs is the top food advertiser in India with 37.46 million views across top campaigns followed by Nestle’s Maggi with 30.76 million views.
-
India’s top 3 personal care brands in the list are Lakme, Dove and TRESemme.
-
Collectively the top 10 brands pulled in 919.27 million views across their top ad campaigns
You can access the complete report here: https://vidooly.com/marketing-
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