Samsung is presenting sponsor for broadcast of football Premier League

Samsung India has come aboard as the Presenting Sponsor for the broadcast of the 26th Season of the Premier League. Star Sports will bring live matches to football fans in India on Star Sports Select and Star Sports Select HD. The Premier League, which will take place from August 12, 2017 to May 13, 2018, will see Chelsea F.C.’s title defense on the opening day of the season. 

Star Sports has been airing live Premier League-specific shows during the 2016-17 season. The 2017-18 season will witness first-of its kind television broadcast innovation through the Star Sports Select Add On service, offering a superior experience to fans. Fans will get a wider choice of live matches, tactical feeds and more match highlights to choose from this year’s PL broadcast. The Star Sports Select Add On service will be available on Tata Sky. 

A Star India spokesperson said, “Star Sports has been dedicated to bring the Premier league to the Indian football fans, over the past decade. We are delighted to welcome Samsung on-board, as presenting sponsor for the broadcast of world’s most followed football league. This partnership reflects our resolute endeavour to bring the best of international sports on Star Sports Select. Samsung and Star Sports have a shared commitment to nurture sports in India, and we are keen to keep fans engaged during the entire season of the tournament.” 

“Sport is a great way to connect with audiences and Premier League is surely at the top of the viewing charts for football fans in India. We are happy to come on board as the Presenting Sponsor for the Broadcast of the exciting new season of high-quality football,” said Asim Warsi, Senior Vice President, Mobile Business, Samsung India. 

Football has witnessed strong viewership over the past decade. The following for the sport has seen increased penetration among the middle-tier audience, while the penetration amongst the premium audience remains consistent. Social chatter around Premier League has peaked over the past 3 years and also the number of official fan clubs in India. 

Fans can catch the 2017-18 Premier League live on Star Sports Select and Star Sports Select HD, from August 12, 2017 onwards.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing