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Samsung (Mobile Phones) ranked as India’s Most Consumer-Focused Brand

South Korean tech giant Samsung Mobile Phones achieves a commendable feat of featuring in TRA’s Most Consumer-Focused Brands Report 2019 (CFB 2019), the third edition in the series. Laptop-maker Dell, Apple iPhone and LG (Televisions) secure 2nd, 3rd and 4th rank respectively. Of the top 100 Most Consumer-Focused Brands, 56 are of Indian and LIC, Tata Motors and Amul (Milk) lead the India list.

Commenting on the launch of the report N. Chandramouli, CEO, TRA Research, said "Consumers are speaking, and Samsung is listening. Focused on consumer-centric innovations, Samsung in the Mobile Phone Category has pushed the technology limits and set impeccable standards thus creating deeper, stronger and resilient consumer bonds."

Pond’s and Honda, at 5th and 6th ranks respectively, are first time entrants in the top 20 list. LIC slips one rank to occupy 7th followed by Sony Televisions at 8th. Tata Motors enters at the 9th rank, followed by Amul which is 10th Most Consumer-Focused Brand in India and also leads in the Milk Category.

The report lists 500 bran ds that represent the elite 7% brands out of 10,000 that have excelled by increasing their Buying Propensity® or keenness-to-be-bought over two successive years, as measured between October 2017 to March 2019.

"In the new age of brand building, the brands have to shift from being just ‘invested’ to ‘committed’ the brands which make it among the Most Consumer-Focused have crafted meaningful engagements with consumers. Of the 10,000 brands analyzed, only 717 brands increased their propensity to be bought, while the rest saw a falling propensity," added Chandramouli.

Among India's 500 Most Consumer-Focused Brands, there are total 34 Super-Categories an d 191 Categories. The categories with the maximum brands are F&B and FMCG contributing to 18% and 16% of the total brands in the listings respectively. Some of the category leaders in the report are Aviva Life Insurance (All India Rank 32) from Private Life Insurance, DTDC (All India Rank 313) from Indian Express Services, Fogg (All India Rank 31) from Deo/Perfume, Kangaroo Kids (All India Rank 31) from Pre-School, Otto (All India Rank 61) from Menswear, Oyo Hotels and Homes (All India Rank 197) from Hotels and Tanishq (All India Rank 29) from Jewellery.

CFB 2019  Rank

Brand Name

Super Category

Category

1

SAMSUNG

Gadgetry

Mobile Phones

2

DELL

Technology

Laptops

3

APPLE iPHONE

Gadgetry

Mobile Phone - Series

4

LG

Consumer Electronics

Televisions

5

POND'S

FMCG

Cosmetics

6

HONDA

Automobile

Two Wheeler - Manufacturer

7

LIC

BFSI

Life Insurance - PSU

8

SONY

Consumer Electronics

Televisions

9

TATA MOTORS

Automobile

Four Wheeler - Manufacturer

10

AMUL

Food & Beverage

Milk

11

SAMSUNG

Consumer Elect ronics

Televisions

12

DOVE

FMCG

Soap

13

LG

Consumer Electronics

Refrigerators

14

AMUL

Food & Beverage

Butter

15

VODAFONE-IDEA

Telecom

Mobile Service Provider

16

BAJAJ PULSAR

Automobile

Two Wheeler - Brand

17

JEEP

Automobile

Four Wheeler - Manufacturer

18

TATA TEA

Food & Beverage

Tea

19

SAMSUNG

Consumer Electronics

Refrigerators

20

BAJAJ AUTO

Automobile

Two Wheeler - Manufacturer

21

HERO MOTOCORP

Automobile

Two Wheeler - Manufacturer

22

HEWLETT PACKARD

Technology

Laptops

23

LEE

Apparels

Casualwear

24

BRITANNIA

Food & Beverage

Biscuits

25

TATA SALT

Food & Beverage

Salt

26

VIVO

Gadgetry

Mobile Phones

27

COLGATE

FMCG

Oral Hygiene

28

AMAZON

Internet

Online Retailer - Diversified

29

TANISHQ

Personal Accessories

Jewellery

30

DETTOL

FMCG

Antiseptic Products

31

FOGG

FMCG

Deo/Perfume

32

AVIVA LIFE INSURANCE

BFSI

Life Insurance - Private

33

STATE BANK OF INDIA

BFSI

Bank - PSU

34

MARUTI SUZUKI

Automobile

Four Wheeler - Manufacturer

35

DABUR REAL

Food & Beverage

Packaged Juice

36

GODREJ

Consumer Electronics

Refrigerators

37

RIN

FMCG

Fabricare

38

LUX

FMCG

Soap

39

RELIA NCE JIO

Telecom

Mobile Service Provider

40

TITAN

Personal Accessories

Watches

41

L'OREAL

FMCG

Haircare

42

HDFC BANK

BFSI

Bank - Private

43

HONDA ACTIVA

Automobile

Scooter

44

APPLE MACBOOK

Technology

Laptops

45

NIVEA

FMCG

Soap

46

MUTHOOT FINANCE

BFSI

Financial Services

47

MAHINDRA & MAHINDRA

Automobile

Four Wheeler - Manufacturer

48

LG

Consumer Electronics

Washing Machines

49

KANGAROO KIDS

Education

Pre-School

50

FA

FMCG

Deo/Perfume

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