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Samsung Mobiles is India's Most Trusted Brand; Sony ranks 2nd, LG is at 3rd

India’s much awaited trust decoder, The Brand Trust Report 2016, a study measuring the primary attributes of trust held in brands has been released. Samsung Mobiles has been ranked as India’s Most Trusted Brand of 2016. From the consumer electronics segment, Sony has emerged as India’s 2nd Most Trusted Brand. LG is the 3rd Most Trusted (fallen down two ranks from 2015), followed by Nokia ranked 4th and Tata is ranked 5th (replacing each other’s rank from the previous year). The 6th position is held by the automobile giant Honda (up one rank over last year) followed by India’s very own Bajaj from the diversified category. Dell and Godrej maintain their 8th and 9th position for the second year running followed by ICICI (up by 38 ranks over 2015) at the 10th position from the BFSI category. The report is launched annually by TRA (formerly Trust Research Advisory), a sister company of the Comniscient Group, a diversified communications group.

The Brand Trust Report, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-.

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Samsung Mobiles is India’s Most Trusted Brand of 2016 as a result of its constant efforts in bringing consumer value through conscious pricing, great quality and exquisite designs. Samsung Mobiles’ strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2016. Trust is the sole connector between a brand and a consumer and it is important for every brand to analyze its Trust Quotient very closely.”

Among India’s 1000 Most Trusted brands, 267 categories were listed. The categories with the maximum brands were Food & Beverage represented by 152 brands, FMCG represented by 128 brands, Automobile represented by 72 brands and Personal Accessories represented by 52 brands.

“Some of the important category leaders in Trust are ICICI (BFSI), Oxford (Education), Bharatgas (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchencare), Birla Cement (Manufacturing), Puma (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and SpiceJet (Transportation).”, Chandramouli added.


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