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Samsung promises to bring Christmas cheer with #WishUponMyGalaxy campaign

Samsung shares the festive spirit with its Samsung Galaxy users by releasing #WishUponMyGalaxy campaign. Cheil India conceptualizes the unique digital engagement campaign to embrace holiday cheer!

#WishUponMyGalaxy campaign is all about sharing one’s wish and bringing it alive for the users! Samsung Galaxy consumers are encouraged to use all-in-one My Galaxy app. The users have to visit the My Galaxy app, share their wishes and Samsung will ensure it brings a smile to its users. The My Galaxy app users will in turn stand a chance to groove to peppy songs while a chosen few will be put in spotlight with a customized animated song. The music videos are a treat to eyes and ears and are being sung keeping in mind the users’ wishes.

Speaking about the campaign, Sanjeev Jasani, Head – Digital, Cheil India said, “Samsung is very close to our hearts. Samsung always encourages us to go beyond our boundaries of creativity and captivate the audience in a unique manner. #WishUponMyGalaxy dwells on a strong emotion – joy of surprising people. The campaign is all about touching the hearts of the people and we believe it has been brought alive in a very engaging manner.”

Running up to Christmas Eve (campaign ends on 24th Dec 2016), the ongoing campaign has resulted in some fantastic response from the My Galaxy app users.  On the first two days of the campaign we have received over 10 thousand wishes and the thematic video has got over 4 lakh views.

 

If you want to be left spellbound, log on to your My Galaxy app on your Samsung mobile and #WishUponMyGalaxy

 

Thematic Video Link : https://www.youtube.com/watch?v=jqaXkzPmuMg

 

A participant’s wish that was converted to a video song – 

https://www.youtube.com/watch?v=J9zxui9PrPs

 

Campaign Elements:

Digital

 

Client: Samsung India Electronics Pvt. Ltd.

 

Creative Agency: Cheil SW Asia

 

Creative Team: Vishal Chemjong, Laven Chauhan, Neeraj Too, Snigdhadeb Gangopadhyay, Vinay Anand, Ritesh Choudhary

 

Account Management: Binodan Sarma, Varun Sharma, Kritika Bhusan, Kalpana Chauhan

 

 

 

Working title of the campaign : #WishUponMyGalaxy

 

Campaign ends on: 24th Dec

 

 

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