Samsung to review £23 million ad account

Electronics giant, Samsung, is looking at appointing a single agency to handle its £23 million ad account. The review of the £23 million UK ad account is going to be led by marketing director Mikah Martin-Cruz. The agencies fighting for the massive account are Grey London, CHI & Partners ' Samsung's current agency ' and Beattie McGuinness Bungay (BMB).

There has been an increased connection of Samsung's UK marketing campaigns with its global product launches and the focus is on bringing a double-digit increase in the brand's 2010 UK marketing account.