Samsung unveils its first dedicated IT Brand Shop in Kolkata

Digital technology leader, Samsung Electronics today inaugurated its first dedicated IT Brand shop in Kolkata. Located at CR Avenue in Kolkata, this brand shop is displaying and retailing the entire gamut of Samsung IT products including the Company's sleek and stylish Netbooks and Notebooks, its advanced 2010 range of Printers and hi- end Monitors.

The IT Brand shop was inaugurated on site by Uday Bhat, General Manager, Samsung IT Solution Business. Announcing the launch, Mr. Bhat stated, "The new brand shop in Kolkata represents our endeavor to have a Pan- India presence with our exclusive IT Brand Shops. These exclusive IT showrooms represent a one stop shop where our consumers can see and experience all our IT products in one location .These exclusive Brand Shops complement our presence in the large format retail stores as well as the Samsung Plazas where we have set up an IT display as well." The Brand Shop has on display the Company's latest hi tech products like the "World' Smallest Laser Multifunction Printer," LCD Monitors and India's first Atom Dual Core Processor powered Netbook NF 210.

The new brand shop has on display the N series and R series of Samsung Netbooks and Notebooks as well as the Company's recently launched SF & NF series of Notebooks and Netbooks. Designed elegantly, the new series represent the core strengths of Samsung's Portable PC portfolio which are ' Optimum performance, light-weight and an enhanced battery life. With Innovation as the key theme that runs across Samsung's product offering, the Windows 7 based NF 210 is the first netbook in the country to run on Atom Dual Core processor N550 @1.5 GHz. Similarly, the Samsung SF510 is powered by Intel Core i3 and i5 processor, and is available in two models with an ultra-slim streamlined shape & a revolutionary curve. With Samsung's unique "Fast Start", Instant-on feature, users can instantly connect the notebook. Further, the new Notebooks create a great convergence experience with the All-Share feature which offers easy wireless connection between TV, mobile phone and PC and transfers files from PC ' to 'PC.

Samsung is offering an extensive portfolio of 17 netbooks and notebook models priced in the range between Rs. 15,990 to Rs. 22,990/- for Netbooks and Rs. 22,850 ' to Rs 55,490 for Notebooks. "The Netbook business is doing very well for us and we have an over 20% market share in this category currently." States Mr Bhat.

With the launch of Kolkata brand Shop, Samsung now has 10 exclusive Brand shops which sell dedicated Samsung Products like Netbook & Notebooks, Printers and Monitors, across India in cities like ' Delhi, Chandigarh, Ludhiana, Allahabad, Bareily, Meerut, and Lucknow.