Sanctum Wealth Management appoints Razorfish as digital AoR

Razorfish, part of the Publicis.Sapient platform, has been appointed as consultant and digital agency of record by Sanctum Wealth Management. Razorfish was selected out of three agencies that had participated in the pitch.

Sanctum Wealth Management wants to rapidly expand its digital program and consumer engagement strategies. Razorfish has developed a new consumer website, which is minimalistic, cutting edge and versatile in its experience.

‘Our Inner Sanctum’, a film created by Razorfish, resonates the message Sanctum Wealth Management has for their clients. A message that exemplifies trust, integrity and a collaborative experience in wealth management, which is amplified through their digital platforms, their services and their client approach.

“Our business is highly nuanced and we don’t compromise on quality. Razorfish made a significant effort to understand these nuances and delivered outstanding results,” said Shiv Gupta, Founder and CEO of Sanctum Wealth Management.

“This new relationship is an important milestone as we explode our digital efforts, which is a critical component of our clients brand building and digital transformation,” said Bharatesh Salian, Vice President & Head of Strategy at Razorfish.

Charulata Ravikumar, CEO, Razorfish, commented, “We believe in co-owning our clients’ vision, ambitions, dreams and even their problems. Our partnership from the very start was based on this principle and the transformational outcome for Sanctum is a result of this shared vision.”