Sandipta Sen, the new brand face for Doctors Choice in Eastern India

Doctors Choice, one of the premier edible oil manufacturing companies of Eastern India are delighted to have Sandipta Sen taking forward their brand legacy as they seem to have found a connection between the personalities of Sandipta and that of the brand.  

Delighted to have Sandipta Sen as their brand face, Vice President of Branding and Sale of Doctors Choice, Shivam Agarwal said, “Like Sandipa, the brand is growing very fast and appealing to all audiences whether young or old. We wanted to portray a lifestyle where one can do what they want to do or what our heart desires to do, with the presence of Doctors Choice edible oil which is our heart's best friend. We found Sandipta to be active, very popular amongst the masses and very likable across all age groups.  

The new advertisement for Doctors Choice Oil featuring Sandipta Sen mainly focuses on the health of a family. Sandipta plays the character of a housewife who is in the authority to take care of everyone’s health in the family, from her young son to her in laws. The advertisement shows that by including Doctors Choice oil in their daily life, they lead a healthy lifestyle where the grandparents easily participate in a running competition with their grandchild. 

Exhilarated with being the face of Doctors Choice, Sandipta Sen says, “In the present scenario, a person’s health comes in the top priority list and the range of Doctors Choice edible oil mainly focuses on the health of their consumers. It makes me really happy to be their representative in order to carry forward their vision and communication with the people. Lastly, it gives me immense pleasure to be the face of Doctors Choice because as a brand they really care about their consumers.” 

Consumers have evolved over the past decades and to connect with them Doctors choice wants to build a modern and contemporary image. Sandipta Sen, being one of the popular faces in Eastern India can easily take forward the vision of the brand, as she is likeable and relatable with people across different ages. Sandipta optimizes all the values that Doctors Choice stands for and is the perfect representative for the brand.