Sanfe rolls out the #SanfeRazorlution campaign with launch of their Pretty Face Razor

India’s leading women grooming brand Sanfe has rolled out their new digital campaign #SanfeRazorlution. With the new campaign, Sanfe targets the women in the age bracket of 18-35 years with the aim to normalise face shaving which is a rather easy, painless and convenient method.

The campaign strives to tell women that face shaving is a revolution and the new normal. It also emphasizes the benefits of face shaving with the aim to debunk some myths, give accurate information and create a space for further conversation.

Over the last many years women have struggled and gone through a lot of pain associated with hair removal treatments, threading, waxing, epilating and even hair removal creams which are all painful and messy. There has also been an increase in the myth surrounding shaving. Through the #SanfeRazorlution campaign, Sanfe is celebrating women by empowering them to actively break down stereotypes and remind themselves to not be afraid to choose their own unique path.

Speaking at the campaign exclusive launch, Co-founder of Sanfe, Mr. Harry Sehrawat  said, “When it comes to face skin, shaving is not as popular as other hair removal methods. Many people do not perceive shaving to be a safe alternative owing to a lack of understanding or simply ignorance. Also, face shaving is always seen as men’s choice. Through the campaign #SanfeRazorlution, we would like to debunk the myths around face shaving and drive awareness about the tremendous benefits of shaving as a result of increased social awareness. Our campaign aims to convince women that face shaving is a revolution and the new normal which is not limited to men anymore. We hope to provide correct information, the right way of shaving and open a dialogue regarding shaving. Face razors are easy and safe to use and can help result in clear skin in no time from the comfort of your home.”

Sanfe Pretty Face Razor is a one-of-a-kind razor that fights undesired facial hair, brows, upper lips, sideburns, peach fuzz, and chin hair.  It is a painless and cost-effective alternative to other traditional hair removal treatments, such as waxing, which can cause skin damage when it comes to facial h.air

Reasons to be enamored with it:

- A lightweight, portable design

- Stainless steel, which is skin-friendly.

- Removes stubble and fine hair 

- Exfoliates and smoothes your skin

The Razor has a comfortable grip to move around, has a safety cover for simple storage, and it is made of fine Japanese steel. Furthermore, the silicone handle provides a secure and effective grip, preventing nicks and wounds.