Sangbad Pratidin changes masthead to promote Social Distancing

Sangbad Pratidin, the third-largest Bengali vernacular daily from Kolkata, has initiated an innovative approach to highlight the awareness of social distancing during the corona outbreak in India. The publication devised a unique sense of creativity on the masthead of its print version of the newspaper.
 
On March 25, 2020, the masthead of the print version of this newspaper has been bifurcated into two parts. In between the two parts, the social message in Bengali speaks about "Keep safe distance. Stay at home. Stay safe" with a sparkling sense of creativity. Not only on that day, Sangbad Pratidin decided to continue with this masthead for an indefinite period until the situation is under control.

Srinjoy Bose, Editor-in-Chief, Sangbad Pratidin speaks, "The country needs social awareness to block the infection cycle of coronavirus in this nationwide lockdown. This national catastrophe can only be resisted through social distancing and human awareness. We plead to our readers to follow the guideline. The creative approach is merely an effort as a reminder as per the gravity of the issue."

A plethora of celebrities, doctors, and social workers from Kolkata have uploaded photos of this masthead on the social media platform to broadcast the social message and spread the same to ensure effectiveness.

Besides, to help the government to fight with Covid-19, employees of this media house donated their two days salary in West Bengal State Emergency Relief Fund.