Sanjay Chakraborty unveils his third book!

Sanjay Chakraborty, the advertising and marketing professional from Ahmedabad, Gujarat working on various communication & advertising strategies on brands has come out with his third book interestingly titled as ‘Before Being On Your Marks, Get Set, GO!’ published by the reputed Ahmedabad Management Association.

It is targeted to young aspirants who are contemplating making an entry into the advertising and media industry. It shall serve as a handbook and emphasise on the correct and practical ingredients required besides basic qualification.

Sanjay had conceptualized this book and taken initiatives to include not only his opinion, but also views of chosen stalwarts of the advertising & media industry. The experiences from the pillars of the industry shall definitely matter in shaping the future of many. Some of the eminent personalities who have shared their experiences are:

• Ameer Ismail,Executive Director, LinOpinion
• Dr. Arvind Kalia, National Head-Rajasthan Patrika, Marketing
• Harrish M Bhatia,Chief Executive Officer 94.3 MY FM
• Ivan Arthur, Vice-Chairman and Trustee, The AICAR Business School
• Kiran.Khalap, Co-founder,Chlorophyll Brand &Communications Consultancy
• M G Parameswaran,ExecutiveDirector & Chief Executive,Draftfcb Ulka Advertising
• Mr Nikhil.Dey,President,Public Relations, Genesis Burson-Marsteller
• Mr.Prathap.Suthan , Managing Director/  Chief Creative Officer,  Bang in the Middle
• Raghav,Subramanian, Founder Director,TMC Corporation
• Ram Madhvani, Director ,Equinox Films Pvt. Ltd.
• Sandeep,Vij  Co-founder,afaqs
• Sudhir.Agarwal, Managing Director, Dainik Bhaskar Group
• Sunil.Gautam,Chairman,Hanmer MSL India
• Tarun.Katial,Chief Executive Officer,Reliance Broadcast etwork Ltd.
• Capt Tarun Kumar Singha, Chief Public  Relations Officer,Ministry of Defence
• Vivek Srivastava ,Joint Managing Director,  Innocean Worldwide India

“Being in the industry for long and interacting with young aspirants, I have realised that there is lack of clarity and prevalence of myths. This makes it more difficult for the industry to get the right type of people. This inspired me to initiate this book and I am sure that this initiative shall give direction to the future of many and make this industry a better place.”

Sanjay Chakraborty is an advertising professional and has more than two decades of extensive experience in Sales, Marketing, Communication and Advertising. His keen interest lies in understanding consumer behavior and providing marketing communication strategies to SME’s (Small & Medium Enterprises) 

Presently he works with Triton Communications, an advertising agency of national repute as Associate Vice President: Brand Services.

His debut book on Inspiring Corporate Experiences,” Half Glass Full” received an overwhelming response. Recently his second book "Marketing Tidbits" got released by Ahmedabad Management Association. He is also the founder member of Brand Klub, Ahmedabad