Sanjay Shukla to manage Percept Talent and Percept Entertainment

Sanjay Shukla, CEO, Percept Activ has been given the additional responsibility of managing Percept Talent and Percept Entertainment with effect from October 7, 2013.

Sanjay Shukla currently heads Percept Activ which is focused on Brand Activation projects functioning in the domain of below-the-line brand communication activities, encompassing promotional and event based activation. Percept Activ creates and provides customized solutions to brands to enable them to effectively connect with their Target Audience & focus on building new events & properties as well as scaling up existing properties for clients in the Brand Activation space.

In his new elevated role Sanjay Shukla will spearhead a team of over 200 people pan-India and be responsible for providing strategic direction, creating opportunities for integration, scaling up the existing businesses for Talents and Clients, new business development, and paving the roadmap for the overall businesses of Percept Activ, Percept Talent and Percept Entertainment.

Percept Talent offers a 360-degree solution for Talents from the Entertainment, Sports and Fashion arena with services spanning the creation and servicing of the Talent inclusive of training, managing the status and audience appeal. The Talent Management business was launched at Percept over 15 years ago and through the years has handled a wide repertoire of Talent in the fields of motion pictures, television, fashion, music, sports and branded entertainment. These included the legendary World Cup ’83 Cricket Team, the Australian Team, 11 of the 12 cricketers in the Indian Cricket team, and leading Bollywood stars including Amitabh Bachchan, Karan Johar, Rani Mukerji, Shah Rukh Khan, Priyanka Chopra, Preity Zinta, Hrithik Roshan and Kareena Kapoor. Currently, Percept Talent’s diverse Talent pool boasts of Bollywood stars, sports celebrities, musicians, writers, directors and many promising newcomers. Over the past year, Percept Talent signed a spree of Talents from various genres ranging from Bollywood to Wrestling to Squash including Pooja Batra – renowned Bollywood actress & former Miss India Asia-Pacific, Sangram Singh - India’s only Professional Wrestler having represented India in multiple fights, Joshna Chinappa – India’s leading squash player and Payal Rohatgi of the latest reality show - Survivor India fame.

Percept Entertainment is focused on the core areas of Event Marketing & Management with a special focus on the entertainment needs of individuals and corporates. Percept Entertainment was formed with a vision to service the entertainment industry with an array of innovative, exclusive, specialized and customized 360-degree entertainment products and services. Some of the larger than life, memorable events executed by Percept Entertainment over the past 16 years include the A.R. Rahman Concert, Green Peace Concert, Mukti AIDS Concert, Nokia New Year’s Eve Concert, Mrs World Contest, Mrs India Contest, Stardust Millennium Awards, Indian Film Festival, Wills Lifestyle India Fashion Week, the Sahara Wedding, the Fabiani Wedding in Monaco, and the Hero Motocorp Brand Identity launch at the O2 arena in London.

Said Sanjay Shukla on his new portfolio, “I am very excited to take on the additional responsibility of Percept Talent and Percept Entertainment. Percept was the visionaries and pioneers of the Talent Management and Experiential Marketing business in India, and the equity commanded by these businesses pan-India and overseas is unparalleled. I look forward to synergizing our strengths and taking these brands to new heights. We are a very young and vibrant team full of zeal and new ideas, and will no doubt bring exceptional value to both these businesses going forward."

Sanjay is an effective communicator with excellent relationship building and interpersonal skills. With his vast knowledge and expertise in the Activations and Experiential arena, Sanjay is poised to take his new and challenging role encompassing Percept Activ, Percept Talent and Percept Entertainment to the next level.


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