Sanjay Tripathy quits HDFC Life after 12 years

Sanjay Tripathy, Senior Executive Vice President - Marketing, Analytics, Digital and E-Commerce, HDFC Life, has decided to move on from the insurance firm. Today (April 14, 2017) is his last day at work. Tripathy has confirmed the news to Adgully. 

Writing a Thank You mail to the media, Tripathy mentioned, “After a long and fruitful association of over 12 years with HDFC Life, it’s now time to move on. As I embark on a new phase in my career, I would like to thank you for all your support these past years and look forward to your continued support.” 

His core responsibilities at HDFC Life included Marketing, Brand Planning, Advertising, Communication & Media, Customer Insights, E-Commerce and Digital Strategy, Customer Analytics, and Corporate Communication. Tripathy is credited with establishing HDFC Life as a strong and distinct brand in the insurance category through ‘Self Respect,’ the core brand proposition. 

An expert in leveraging data analysis and insights to drive complex organisational transformation projects/ initiatives, he started his career with GCMMF Ltd in 1992. Since then he has worked with various organisations like Frito-Lay (PepsiCo), Mattel, and Reliance Communications (erstwhile Reliance Infocomm), before moving on to his current role at HDFC Life in 2004. 

Tripathy has been honoured with the ‘Marketer of the Year’ Award for two years in a row in the Insurance category by the International Advertising Association (IAA) in their flagship Leadership Awards in 2014 and in 2015. He is a management graduate from IRMA and is the Vice Chairman at Media Research Users Council (MRUC), an Advisory Board member at DMAi (Direct Marketing Association - India) and iMedia.


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