Sansui’s Valentine’s Day Influencer Marketing Campaign garners 100Million+ impressions
To promote its new range of Android TVs, popular consumer electronic brand Sansui had recently launched an online influencer-led campaign #LoveToSingSingToWin. The campaign started on 13th of February, a day before Valentine’s Day, and culminated successfully on 15th of February.
Achieving nearly 100 million impressions, 60 million reach, and more than five thousand comments across social media & digital channels, Sansui saw a huge spike of 310126% in impressions, and 45062% in the number of engagement on its social media pages in the duration of the campaign.
The brand collaborated with leading lyricist and music director Anand Bhaskar of Mirzapur fame to create a custom soundtrack for the campaign and involved popular singers Niti Mohan, Stebin Ben and Gajendra Verma to inspire the digital-savvy generation to participate in the contest.
Sansui’s objective of spreading love, happiness, and camaraderie through this fun and peppy campaign found many admirers as the netizens flocked in numbers to participate and submit their entries on the campaign website (lovetosing.sansuiworld.com).
Speaking on the success of the campaign, the CEO & Founder of LWT (Look Whos Talking), Mr. Govind Mahadevan stressed on the fact how influencers can help a brand build awareness and create a resonating message with their followers: “We’re delighted to have been presented this opportunity to work on such an exciting campaign. For this, we strategised on an Influencer driven activity, as we firmly believe that when you’re able to connect the correct influencers with an engaging idea, you will always reap the benefits for the brand.”
Through the #LoveToSingSingToWin campaign, Sansui rewarded the winners with four Sansui 50” Android TVs every day.
Commenting on the activity, Jaina Group (Sansui India) Executive Director, Mr. Shashin Devsare said, “We are all delighted with the kind of response we have seen during the campaign. People largely enjoyed the no-frills nature of the campaign and shed their inhibitions to send us their entries. A surprising fact was that we received almost seven times more video entries, compared to audios. You can say that if an idea is executed well, people will come and engage with it. Now, we look forward to increasing the presence of Sansui in the region.”
Ms. Sapna Sharma, Managing Director, Aariana Media, the media agency handling the campaign, mentioned, “This was a very successful campaign for us. The results are there for everyone to see. We hope to partner with Sansui in the future for many such successful campaigns.”
Sansui plans to aggressively work on making India a manufacturing hub for its products and to export the Made in India Sansui brand products to other neighboring southeast Asian markets.