SAP's Rajesh Kumar named as Chairperson for DMAi 2014 Intl. Mktg. Convention
Rajesh Kumar, Marketing Head, SAP, Indian Subcontinent has been announced as the chair for the third edition of the DMAi’s (Association for Data Driven Marketing & Advertising in India) International Marketing Convention scheduled to be held in January 2014 at New Delhi.
Umang Bedi, Managing Director – South Asia, Adobe & member of the DMAi Board of Governors, received the chairperson enthusiastically by saying “We are glad to welcome an experienced industry professional as Rajesh to chair the 3rd edition of the DMAi International Marketing Convention. I have seen the format of the show grow in the recent years to become a real power packed show that is of immense value to any traditional or digital marketer alike and we look forward to the change that Rajesh ushers in.“
The convention aims to addresses the quest of CMO’s and agency professionals who want to leverage data and ‘Re-define customer understanding’ – due to richer context, stronger behavior insights beyond simple demographic construct. The agenda accent this year remains on harnessing data responsibly to ultra-segment our customers, hyper personalize marketing programs through specific product, pricing & promotion actions resulting to innovation, delightful customer experience and improvement on marketing ROI.
Speaking at his appointment Rajesh Kumar said "The world today is experiencing dramatic shifts in the economy, technology, demographics, and the environment. The collective impact of the big data, social & mobile revolution has given people a new voice – as consumers, as employees, as citizens, and as societies. Organizations like DMAi have the responsibility to orchestrate conversations amongst marketers to champion this change and harness innovation to drive growth. I am happy to be associated with DMAi and look forward to working with peers in the industry to bring together content, best practices and experiences that will drive this agenda and unravel together what future holds for us”.
The theme for the third edition is ‘Be the Change’ and the convention spread over 3 days will host a strategic summit for the C-Suite, keynotes, debates, 15 dynamic conference streams, live certification & workshops, an expo and an awards program. Over 24 Marketing Masterminds have come together to shape the agenda & format of the convention. The convention will have over 100+ finest marketing minds as speakers and over 164 sessions to choose from.
The convention is backed by an illustrious leadership ensuring active participation from leading brand marketers of India and overseas. Participating in curating the mega opus at the 3rd edition of the International DMAi 2014 Convention are leaders from Adobe, SAP, Select Direct, Godfrey Phillips, Komli, IBM, Urja, MRM, AIMIA, Ogilvy One, Kotak Mahindra Group, Aravato, HDFC Life, Harley Davidson, Starwood’s, HCL, Motorola, Oberoi, NIIT, Yatra, Religare, Quikr, IprospectCommunicate2, SVG Media, Percept, HSBC, ICICI, Synergy, Merck, Dynaflex, HP, Saatchi, Monster, Bacardi, Perfetti, Accenture, Citi, Infiniti Retail, Tata AIG, UTI, CNH, Borges, Abott, M & C Saatchi, Ad Magnet, Hansa Cequity, Raymond, Tata Trent, Tribal DDB & RAPP India, Star TV, Shoppers Stop, Page Traffic & Octane. International fraternity participation led by global DMA’s & ADMA (Australian DMA), DDV (Germany), South Africa & GAB Members from DMA USA, Gurus from Denmark, UK & Argentina.
Vatsal.jpgWith so much to offer in an action-oriented & practical platter, the 3rd DMAi International Marketing Convention is the Marketing event to watch out for. Vatsal Asher, CEO, DMAi, noted “Rajesh has been involved over several weeks on shaping the event. The format & experience of the show has been redesigned from scratch to encompass the needs of our attendees He added, “At this point we are both humbled & overwhelmed with unflinching support from the global DMA’s, the international fraternity and the marketing leadership in India to create India’s most comprehensive & largest marketing convention ever. With this we are confident of the Convention becoming a landmark event for all real time marketers.”
Never before have there been so many channels open to marketers. That’s why the DMAi 2014 Convention has an agenda that covers ten of the most vital issues when it comes to marketing your company in 2014:
1. A Strategic Summit - Board Room challenges & opportunities
2. Acquisition & Lead Generation
3. Social, SEO, Web, Email & Content Marketing
4. Copy, Data Driven Creative, Production & Application, Branding
5. CRM, Engagement and Loyalty
6. Data & Analytics
7. Cross-Channel-Strategies (Including PR, Print, TV, Radio in a Digital era)
8. Mobile Marketing
9. Real-time Automated Marketing
10. Vertical focus on Retail, E-commerce, BFSI
Attendees that are a mix of client side senior marketers & agency professionals will get industry insight, backed by real case studies, into each one of these topics, to be fully-equipped to draft an integrated marketing plan that will drive their brand and company forward in 2014.