SapientNitro's 'Fuelled by Love' ad for BA bags an A-List Hollywood Award
British Airways’ ‘Fuelled by Love’ campaign created by SapientNitro, part of Publicis.Sapient, has become the first Indian campaign to have won an award under the online video category at the A-List Awards, Hollywood.
British Airways ‘Fuelled by Love’ – the bronze champion is an ad campaign for the Indian market, highlighting the airline’s sense of love, respect and sincerity to their association with India. The campaign has been recognised by the A-List Hollywood Awards – one of the first creative competition of its kind in Hollywood, honouring excellence and innovation intersecting between advertising and entertainment across all platforms.
The video has crossed over 1.8 million views on YouTube till now and showcases the story of how a British Airways crew member falls in love with India during her first visit to the country and her emotional connect with one of the passengers.
Directed by Neeraj Ghaywan, the critically acclaimed director of the Bollywood movie ‘Masaan’, the ‘Fuelled by Love’ film went live in February this year and follows the story of a young cabin crew member of British origin who is flying to India for the first time.
“We are extremely proud to get acknowledged for our work done for British Airways, at highly reputed international platforms such as the A-list Hollywood Awards. At SapientNitro, we strive to create connections across the physical, virtual and emotional spaces to create heart touching campaigns. It’s a great honour and I extend my best wishes to everyone involved,” said KV Sridhar (Pops), Chief Creative Officer, SapientNitro India.
Neeraj Ghaywan, the film’s director, tweeted out to announce the news saying – “#FuelledByLove A campaign for @British_Airways that I had directed won a Bronze at the A List Awards, Hollywood. Thank you for the wonderful team! Agency @SapientIndia: @kvpops @endowscopy, Surjo Dutt, @theniketkumar, Tulika and Client: Priti Khurana!”
See the video here: