Saregama enters a strategic partnership with Harman Kardon
Saregama, India’s oldest music label and youngest movie studio, has entered into a strategic partnership with world’s leading audio brand Harman Kardon, by HARMAN, for launching the next generation of Carvaan range of products. The first product from this partnership, Carvaan Gold, has been launched in time for the festival season.
Carvaan Gold is the top-of-the-line variant of Carvaan designed using iconic Harman Kardon sound technology and speakers. It comes in a hi-end metallic body, and is available in exclusive Champagne Gold and Rose Gold colours. The product also comes with a companion app that allows users to create their own playlist or select their favourite song on Carvaan.
Carvaan Gold comes with all the great features that Carvaan is known for: pre-loaded with 5000 evergreen Hindi songs without any interruption of ads, categorized into 130+ stations featuring the best of Mohd. Rafi, Asha Bhosle, Kishore Kumar, Amitabh Bachchan, Rekha, Rajesh Khanna and other legends of Bollywood; the entire collection of Ameen Sayani’s Geetmala; FM/AM radio and the option to listen to one’s personal collection of songs via Bluetooth or by plugging in a pen drive in the USB port. Carvaan Gold works on a rechargeable battery that lasts up to 5 hours.