Saregama’s latest campaign touches upon the challenging times for elderly
Amid the unprecedented COVID-19 scenario and extended lockdown period in the country, Saregama has launched a digital campaign which subtly talks about the emotionally and physically draining times for the elderly. The high point of the campaign is also that it has been ideated and created by Saregama’s team along with its agency partner The Womb, sitting at home during the lockdown period with no compromise on the quality.
The lockdown has impacted every individual in more ways than one, impacting elderly the most. In times to come, the life may become normal for most but for elderly as there would still be restrictions on the movement outside their home. Their routine walks or visiting parks or meeting their group of family/ friends will be limited, causing lot of physical and emotional disturbance. The latest campaign by Saregama focusses sharply on this insight and launches its new digital film - Jo Abhi Bahar Nahi Ja Sakte Unke liye Ghar Le Aaye - Saregama Carvaan.
The campaign reflects on the nostalgic days of summer vacation and how parents always had a solution to lighten up our days lazed with boredom, be it in the form of a video game or any other entertainment, they have always made sure that there was a smile on our faces. Now, when they are stuck at home with almost no social life and very limited means of entertainment, this is a time for children to do something for their parents.
The campaign further touches upon the need for entertainment in elderly’s lives and how powerful the music can be for them to sail through the current situation. Saregama Carvaan sits as a best gift for this generation where they get to relive the nostalgia and at the same time helps to break away from the monotony of daily life.
Saregama Carvaan comes pre-loaded with 5000 evergreen songs, and is available for home delivery across online platforms and stores Pan-India.