Sarmad Kadiri joins Skoda Auto as Head of External Communications

Sarmad Kadiri has been appointed as the new Head of External Communications at Skoda Auto Volkswagen India Pvt.Ltd. For the last decade and half, he’s been working as a motor journalist for many renowned companies. In 2004, he started off his career as a freelance features writer at DNA India.

After his first move, he worked with Sony Entertainment Television as a Client Servicing Associate and then as an Assistant Editor for automobile magazines, BIKE India, and CAR India for at least six yearsLater, he headed the editorial content for automobile portal Zigwheels.com and Zigwheels magazine.

He was the Digital Content Head – Automotive Publications and Executive Editor at Next Gen Publishing Limited where he conceptualized, planned, and executed marketing initiatives and advertorials. He worked there for half a decade, before joining hands with Skoda for his latest venture as the Head of External Communications.