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Sasural Simar Ka on Colors to open with 2.6 TVR, predicts Ormax Media

Colors' newest fiction offering "Sasural Simar Ka', which launches tonight, is set to have an opening week of 2.6 TVR (C&S 4+ HSM) according to Ormax Media's predictive model based on their awareness tracking tool Showbuzz. Depending on the content quality, the TVR can be 10-15% on either side.

The show replaces Rishton Se Badi Pratha (which moves to the 7pm slot), which was averaging 1.6 TVR. This is a positive for Colors, as it could mean a 62% jump for Colors in its slot ratings. The show will however face competition in its slot from Sasural Genda Phool (3.5 TVR) on Star Plus and Chhoti Bahu (2.2 TVR) on Zee TV.

Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content.

The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction). The error margins have been less than 15% in most predictions done using the model so far.

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