Satyabrata Das all set for his second innings with Laqshya Media Group

Amongst a few new appointments, Laqshya Media Group welcomes Satyabrata Das as Head -Strategic Alliances & Corporate Communication at Mumbai.

Das is known as a game changing media professional with expertise in platform agnostic implementation to create new parallels in the media and entertainment industry. He comes with a rich experience of 22 plus years in the fields of Media, Entertainment, Marketing & Advertising.

After spending 6 years with Print, he joined OTV in 1998 with handful of resources at the initial stage and took it to a leadership level. Post this with his stint with ETV in 2002 as Channel Promotions Head he was institutional in launching two market leaders & game changing channel medium in the Eastern India i.e. ETV Bangla & ETV Oriya. He was also responsible for the overall growth and health of these channels. He was also associated with SAB TV as AVP – Sales & Marketing in 2004.

He was associated with Zee Telefilms Ltd. from 2005 to 2008 as AVP / DVP – Sales  and Revenue Head  for its digital presence & revenue generation. As a part of the core team they were the  first in country to introduce a new platform, live TV on moving vehicles, and OOT Platform. He is known in the industry as someone who succeeds in Scaling up a Brand.

This is his second innings with Laqshya group and earlier he was designated as National Business Coordinator & SVP: Strategy/Product/Content/Sales/Strategic Alliances with Digital Media Business in 2008.

He has spent a good time in consulting start-ups & newbies in technology and on scaling the businesses. He is also known for his networking abilities & people connect skills. He has been a speaker on multiple National & international forums and was one of the pioneer to launch OTT platform (mobile TV) in India.

Laqshya Media Group believes in demonstrating a ‘one team ‘attitude led by our leaders across verticals-Mr Sai Nagesh ( Tempus ), Mr Shashi Sinha ( Laqshya Hyderabad Airport ),  Mr Deepak Choudhary and Mr Swaroop Banerjee ( Event Capital),  Mr Navneeth Mohankrishnan ( Laqshya Live Experiences ) with Mr Atul Shrivastav ( Group CEO ) . They have been leading the firm in our mission of delivering unprecedented results for our clients, our people, and the Industry as a whole. Das will be part of Laqshya Media Group’s passionate leadership team.

Das, who, looks all excited on his comeback with Laqshya as the Head of Strategic Alliances & Corp Communication said, Laqshya Media Group today is truly a well-diversified Marketing Services Company. The kind of projects and campaigns Laqshya’ team across OOH, Events , Experiential businesses, Life Experiences, Digital Media Planning and  Media planning Solutions across platforms  are doing is very interesting and am sure I can add value to this existing power packed team, and all set to to make Brand Laqshya one of the top Media Brands in the Country.

Alok Jalan, MD, Laqshya Media Group, added, Das was part of Laqshya Media Group during the digital phase of ours and am thrilled to welcome him on board. With his new role, he will be playing a vital link in Key Strategic Alliances & scale up the Business Potentials. He brings with him a bouquet of experiences spread across various media channels, and Iam confident Das will be instrumental in helping us build brands across all our divisions.

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