Saudi creative agency Phi elevates Riebal Hmaydan as CEO
Phi, a Saudi-based creative agency, announced the promotion of Riebal Hmaydan as CEO from being the Managing Director. He has been a part of the Phi group for about five years while working on identifying, analysing, and recommending new business development and strategic growth opportunities, winning business from key target clients, developing and delivering both regular and ad-hoc reports for the board of directors and more.
Hmaydan has worked for over two decades in various industries expanding his work towards driving growth and innovation in the modern world and has worked with Ogilvy & Mather, The SAK Media Group, Creative Closets Co. and more.
Hmaydan said: “I’m proud to be given the opportunity to grow phi creative agency, to be behind driving the next chapter. Building on the achievements of phi, we are aiming to expand our services to include the latest in tech, experiential and innovation with an aggressive expansion plan locally, in the GCC and North Africa.”