Savdhaan India's new season urges the citizens to peak up out of fear and face crime head on

Life OK’s flagship series Savdhaan India has received tremendous love and respect from the viewers in the last 4 years. In this journey, it has not only alerted citizens against crime and but has also given them the strength and motivation to face crime.  In addition to showcasing real life incidents, the show has also advanced to acknowledging brave hearts who chose to fight against crime through Samman Awards.

Savdhaan India is all set to start its new season with a hard-hitting avatar. The new season’s philosophy - ‘darr kar nahi, datt kar’ urges the citizens to break their prevailing attitude of letting things be, of letting the powerful get away with crime, of not speaking up out of fear and face crime head on. As a brand that has always believed in walking the talk, Savdhaan India took the campaign on ground across the country and interacted with the citizens of Delhi, Lucknow and Ahmedabad

The campaign began at the capital city Delhi where the ‘darr kar nahi, datt kar’ anthem along with the pledge movement was unveiled for the very first time. In the next leg of the campaign, the anchors visited notorious crime locations and interacted with the citizens there. Sarkhej Gandhinagar Highway in Ahmedabad and Patrakarpuram Chauraha in Lucknow were visited as hit and run cases and eve-teasing incidents are very prevalent in these locations respectively.

Savdhaan India has always acknowledged the youth to be change agents. Hence, following the visit to the crime locations, the team of Savdhaan India visited schools and colleges. The hosts invited the students to become partners in this attitudinal revolution. The students using a palm scanner digitally pledged their support. The hosts discussed youth related issues like eve teasing, ragging, bullying and cybercrime. At HK College in Ahmedabad many students shared harrowing experiences of being bullied and eve-teased and how they fought it. While in CMS, Gomtinagar - the students and the hosts had a very relevant discussion on how to protect oneself on social media.

A picture lasts forever and with that thought - the team of Savdhaan India created a huge pledge wall in these 3 cities. All those who were a part of this initiative clicked a picture of themselves against the wall to remind themselves of the pledge they took. More than 1000 pictures were collected. Lastly, the hosts felicitated the bravehearts who narrated their own stories of facing crime fearlessly thereby taking the of initiative ‘darr kar nahi, datt kar’ to life.

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment