#SayYesToTheWorld again: New Horizons in India
Launching in three major India cities, Lufthansa’s New Horizons campaign seeks to inspire travel from India to major European and North American destinations within the global Lufthansa network. This strategic brand campaign, the first launched in Asia Pacific in three years, encourages Indian travelers to discover new horizons with their families and reaffirms Lufthansa’s commitment to the growing Indian market. The multimedia campaign, leveraging digital, print, out-of-home, cinematic and Lufthansa’s earned assets, targets strategic audiences in Delhi, Bombay and Bangalore. With a reported 1% of Indian households accounting for 45% of all air travel, Lufthansa acknowledges the incredible growth potential and thus chose this country for our first brand campaign in the region in three years.
“Namasté, Dolce Vita.”
With a projected audience of more than 63m consumers, this six-week campaign reminds consumers that Lufthansa can be a trusted partner for Indian travelers and their families. According to Kathleen de Canha, Head of Marketing, Asia Pacific: “With the New Horizons campaign, we are investing in one of the largest growth markets in the Asia Pacific region as we see significant opportunity to develop the affinity Indian travelers have for our brand”.
George Ettiyl, Senior Director Sales, South East Asia adds: “For many years Lufthansa has been India’s first choice when travelling to North America. As Indians are now discovering Europe, we hope to inspire the discerning Indian traveler to explore this region with Lufthansa, Europe’s leading airline”