#SayYesToTheWorld again: New Horizons in India

Launching in three major India cities, Lufthansa’s New Horizons campaign seeks to  inspire travel from India to major European and North American destinations within  the global Lufthansa network. This strategic brand campaign, the first launched in  Asia Pacific in three years, encourages Indian travelers to discover new horizons  with their families and reaffirms Lufthansa’s commitment to the growing Indian  market. The multimedia campaign, leveraging digital, print, out-of-home, cinematic and Lufthansa’s earned assets, targets strategic audiences in Delhi,  Bombay and Bangalore. With a reported 1% of Indian households accounting for  45% of all air travel, Lufthansa acknowledges the incredible growth potential and  thus chose this country for our first brand campaign in the region in three years.  

“Namasté, Dolce Vita.” 

With a projected audience of more than 63m consumers, this six-week campaign  reminds consumers that Lufthansa can be a trusted partner for Indian travelers  and their families. According to Kathleen de Canha, Head of Marketing, Asia  Pacific: “With the New Horizons campaign, we are investing in one of the largest  growth markets in the Asia Pacific region as we see significant opportunity to  develop the affinity Indian travelers have for our brand”. 

George Ettiyl, Senior Director Sales, South East Asia adds: “For many years  Lufthansa has been India’s first choice when travelling to North America. As Indians  are now discovering Europe, we hope to inspire the discerning Indian traveler to  explore this region with Lufthansa, Europe’s leading airline”