SBI General Insurance launches #7MinutesToGoodHealth, a health initiative

SBI General, one of India’s leading General Insurance companies has launched a distinctive health program, “7 Minutes to Good Health”. Through this easy and effective guided program, the Company reiterates its commitment towards health on a larger scale.

Health focus has always been a priority for SBI General. With this initiative SBI General encourages people to practice 7 minutes of right breathing techniques daily which will help them transform their body and mind. 

With this initiative, SBI General also unveils its new brand association with Vidya Malvade, an actor and yoga enthusiast, who will be the face for this health property and will be showcasing the right breathing techniques in the guided video and many live sessions on social media platforms. 

SBI General Insurance has partnered with The Yoga Institute, the oldest centre of yoga in the world to curate this guided health program.

This is a nationwide health awareness initiative by SBI General. 

Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said,

“With recent challenging times, we have observed the focus on health has not just increased but has also become a necessity. Taking a clue from this, we started shaping up our thoughts to curate something very practical yet simple to basics, and today we unveil #7MinutesToGoodHealth, as SBI General’s flagship health property. “

She further added, “Breathing right is of utmost importance and the core objective of this health property. To enable this, we have launched a guided video which stars Vidya Malvade, depicting the right breathing techniques.”

#7MinutesToGoodHealth by SBI General Insurance is all about simple 7-minute breathing program that can help in many health benefits.


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