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SBI General Insurance launches a heart-warming digital film #MaaHealthMyDuty

To mark International Mother’s Day, SBI General, one of India’s leading General Insurance companies has unveiled a very special digital film #MaaHealthMyDuty showcasing the heart-warming relationship shared between a mother and her child.  The digital film urges people to take a pause and appreciate their mother for all that they selflessly do for us. The film aims to underline the importance of securing our mothers’ health through insurance.

World over, mother is an epitome of selfless and undying love. A mother will do anything and will go to any lengths to make sure her kids are healthy, happy, and loved. Truly, 'Maa' is the epitome of Suraksha aur Bharosa dono.

This Mother’s Day, it’s time we change this narrative not only by appreciating the love and sacrifices of every mother but also by doing going beyond just celebrating her on just one day. The digital film #MaaHealthMyDuty goes the extra mile and encourages every Indian to love their mother back, appreciate her and secure her health for the future.

Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said, “Our digital campaign #MaaHealthMyDuty pays an ode to mothers and underscores the need to safeguard their health and financial well-being. Further, we aim to educate the audience on securing their mother’s health in case of unforeseen emergencies by opting for adequate health insurance cover. Health-related adversities are often unavoidable, and one can provide the best healthcare facilities without any financial stress with health insurance. We hope the campaign inspires everyone to empower their own superhero this Mother’s Day with a long-term gratification centred around her health and well-being!”

The company aims to remind everyone to take time out and appreciate their mothers, spend time with them, understand their needs, and focus on making their health safe and secure. This Mother's Day, let's thank her by giving her the gift of good health and imbibing the spirit of #MaaHealthMyDuty ! The campaign is live on social media.

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