SBI Life’s latest TVC unveils the company’s re-imagined brand identity

 SBI Life’s brand line has also been redefined to ‘Apne Liye, Apno Ke Liye’ which showcases the insurers’ unique attempt at enabling individuals to explore their own ‘wants’ while securing the ‘needs’ of their loved ones. SBI Life’s brand assets have also been redesigned aligning with the insurer’s unique identity, combining the strong lineage of the parent brand identity with a modern wordmark ‘Life’.

The new SBI Life brand symbolizes individualism and enables individuals to strike a balance between their own wants and their family’s needs, which sits perfectly with the lives of today’s consumer. This re-imagined ‘Brand Identity’ features vibrant colour scheme and fonts, an inspiring brand line and a bold ‘L’ shaped brand device which denotes both ‘Life insurance’ and ‘Liberation’.

A new sonic brand identity has also been devised to create a deep multisensory experience, thereby amplifying the overall brand experience for all stakeholders. The musical logo (MOGO), which is a delightful symphony encapsulating modern and forward-looking sounds was developed by ‘BrandMusiq’. SBI Life has also launched a heart-warming digital video showcasing how individuals are embracing life in pursuit of individual aspirations without compromising on familial responsibilities.

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