Scarecrow bags Godfather Beer account
Scarecrow Communications, one of India's fastest growing advertising agencies with with a remarkable clientele ranging across cosmetics, finance, media, FMCG, real estate ( ITC, Emami, &Pictures ( Zee ), Viacom, Reliance Mutual Fund, Only Vimal & many more) adds another client to its kitty, Godfather Beer from Devans Modern Breweries bouquet.
Spokesperson from Devans Modern Breweries Ltd. has confirmed the development. Manish Bhatt, Founder Director, Scarecrow Communications added, “Godfather is a fast growing, challenging brand competing in a category where some of the world’s iconic brands like Heineken, Carlsberg and Budweiser are major players. These brands entered the Indian market with a legacy of internationally lauded communication strategy. It is the kind of challenge we, at Scarecrow, always look forward to take up.”
Arunava Sengupta, Founder Director added, “Alcohol category has its own challenges in terms of communication media available. Automatically it compels us to use the most innovative new media, which makes the whole communication strategy compulsorily out-of-the-box and interesting. This is an exhilarating opportunity for Scarecrow, especially when we are working so closely with the founder family - Devans."
Scarecrow Communications has been on an account-winning spree, the latest ones being top international brands Kenneth Cole, Steve Madden and Quiksilver. For information and records, Devans Modern Breweries Ltd. was established in 1961 by Mr. Dewan Gian Chand, a pioneer industrialist of Jammu & Kashmir. The company started brewing beer at its brewery at Jammu in 1967 and set up a state-of- the-art brewery at Kotputli, Rajasthan, which was commissioned in 2006 and from where it manufactures international quality beers, both in bottles and cans.