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Scarecrow bags the creative duties for Danone's B'lue

Danone Narang beverages, appoints Scarecrow Communications as its creative agency for its beverage brand, B’lue. The agency was selected after a comprehensive selection process.
The Official from Danone Narang has confirmed this development.
The brand B’lue is a  new concept in ready to drink beverages. It is a restorative drink with a unique product experience that leaves you feeling refreshed and uplifted, thanks to it’s unique formulation. B’lue is currently being test marketed in Pune.
In 2010, Danone (the world’s second largest bottled water company) partnered Narang Beverages through a Joint venture. 
Says Raghu Bhat, Founder Director, Scarecrow Communications, “It’s a source of personal and professional pride to be associated with a brand like B’lue from Danone Narang Group. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity.”
Says Manish Bhatt, Founder Director, Scarecrow Communications,” Danone has given the world iconic brands like Evian. Working on this new innovative FMCG brand conceived by Danone Narang - B'lue  - is one of the most exciting opportunities for Scarecrow. ”
Says Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications,” The sector is hotting up and it’s the right time to create consumer pull. We are thankful to B’lue from Danone Narang Group for reposing trust in us.” 
Scarecrow Communications is India's one of the fastest growing full-fledged advertising agencies providing every solution under one roof - including creative, media, PR, digital as well as design.
Scarecrow, with offices in Mumbai & Delhi handles brands like Nestle, Reliance Digital, DNA, Religare, DLF, Future Capital, Emami, Eristoff (Bacardi) and Rupa Innerwear.

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