Scarecrow Comm bags the creative duties for Anchor Electricals

Anchor Electricals Pvt Ltd., was incorporated in 1963 and has been an undisputed market leader in Switches & Accessories for many years.

In 2007, Anchor Electricals was bought over by Panasonic electric works, formerly known as Matsushita Electric Industrial Co. Ltd., a Japanese multinational consumer electronics corporation headquartered Osaka, Japan, which is part of Panasonic Corporation. (PC was ranked 89th largest company in the world in 2009 by Forbes Global 2000)

Anchor Electricals manufactures Switches and Accessories, Wires and cables, Fans, CFL, Luminaries, Circuit Breakers, Insulation Tapes, and is gaining an increasing market share in every business, positioning itself as a complete Electrical Solution company. Anchor has started introducing Panasonic Home Automation products and Solutions and next year it has a large lineup of Panasonic Products in the existing and new product categories, aimed at residential and commercial infrastructure.

Says Dinesh Aggarwal, Director,Sales and Marketing, Anchor Electrical, "We were looking for an Agency which will understand our transformation and growth need; I believe that Scarecrow does and we look forward to working together on our stated objectives".

Says Raghu Bhat, Founder Director, Scarecrow Communications, "It's a source of personal and professional pride to be associated with a brand like Anchor a Panasonic Group brand. The electrical product sector is highly unorganized. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity."

Says Manish Bhatt, Founder Director, Scarecrow Communications," We have handled Anchor Electricals in our ex-agency and have the highest regard for the management. We are delighted by this opportunity and hope to use our category experience to create impactful creative work that boosts the topline."

Says Arunava (Joy) Sengupta, Founder Director, Scarecrow Communications," The sector is hotting up and it's the right time to create consumer pull. We are thankful to Anchor Electricals for reposing trust in us."

Scarecrow Communications is India's one of the fastest growing full-fledged advertising agencies providing every solution under one roof - including creative, media, PR, digital as well as design. Scarecrow, headquartered in Mumbai, has an office in Delhi and handles brands like DLF, Nestle, Future Capital, Religare and Rupa Innerwear.